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 Silvia L. Coulter and Catherine Alman MacDonagh, JD will join us for a program based on their book, The Woman Lawyer’s Rainmaking Game: How to Build a Successful Law Practice. They will uncover secrets to building your practice and the steps you can take to become (or remain) a successful lawyer in today's competitive marketplace.
Based on their many years’ experiences, the speakers know that developing selling skills is not a luxury. Rather, it's a necessity. They also appreciate that time is a lawyer's stock and trade and that each individual’s strengths and situation is unique. So, they suggest that while there is a process to business development and marketing, a "one size fits all" approach is ineffective. They also won't recommend engaging in activities that you find terrifying or excruciating. Instead, they believe in identifying individual strengths and building on them rather than wasting effort attacking weaknesses. The program will use examples for both consumer-oriented as well as business-oriented practices.
Discussions will include:
♦ The secrets of successful women rainmakers
♦ The keys to business development success
♦ How to invest time wisely
♦ Tips on turning contacts into clients
♦ The value of inactive clients
♦ Improving your existing client relationships
♦ The value of service excellence as a strategy
♦ How to modify traditional sales methods to build business
♦ Determining what marketing activities work best for you
♦ Sharpening your game at business-building events
Please plan to join us for a dynamic presentation from two well respected leaders in law firm marketing and sales who are known for their successes in business development, marketing, strategy and process improvement in the legal profession.
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